Tuesday, April 11, 2017

How Can Indoor Navigation Maps Help Businesses Attract More Customers

Imagine you are going out of town to negotiate and sign multi-million dollar contract. You are already late for your flight and now you cannot find you way around a large airport. Missing the flight is not an option as you stand to lose multi-million dollar sales opportunity. Wouldn’t it be nice to have a navigation map of the airport on your phone that tells you precisely where the departure gate of your flight is located and the fastest route to get there? Having such a map provided by the airport to the passengers not only helps them navigate and find the gate easily, but it also helps airport owners increase customer satisfaction and improve overall operations.

We have become increasingly reliant on maps to find our way around on the roads. This same navigation technology is now finding its way for indoor use. The indoor maps are being created and provided to customers for number of venues, including airports, malls, large offices, events, trade shows and so on. The ubiquity of smartphones and better indoor navigation technology is making it possible to provide precise location services.